Episode 17: Kim Chappell
Kim Chappell thought she was leaving local television news in search of a more sustainable life. Instead, she found herself helping build Bobbie from the ground up while raising three children—and discovering that the skills she thought she had left behind were exactly what her next chapter required.
Kim is a two-time Emmy and National Edward R. Murrow Award-winning former journalist who is now the Chief Brand Officer at Bobbie. She has been recognized as Shorty’s 2025 Brand Marketer of the Year, a member of Forbes’ 2025 Entrepreneurial CMO 50 and Adweek’s 2025 Creative 100, and one of Business Insider’s 25 Most Innovative CMOs of 2026.
Years after first meeting at “Anchor Camp,” Nicole and Kim reunite for an honest conversation about career reinvention, working motherhood, ambition and learning to believe in yourself when someone else sees your potential first.
Kim opens up about the ego check that came with walking away from television, entering an entirely new industry and initially insisting that she wasn’t a marketer. She shares why motherhood changed the value she placed on her time, what convinced her to take a risk on an early-stage baby formula company, and how her journalism background helped her build trust through meaningful storytelling.
They also talk about the guilt and shame surrounding infant feeding, the impossible labels placed on mothers, creating workplaces that genuinely support pregnancy and working parents, and why trying to be a great mother and a great employee at the exact same moment may not actually work.
Plus, Kim and Nicole get real about summer parenting guilt, working from home, the importance of boundaries and routine—and how the parts of ourselves we think we’ve lost may have only been waiting for room to return.
This is a conversation about purposeful work, trusting the skills you already have and realizing that changing careers doesn’t mean starting over.
Explore Mostly Together — new episodes every week:
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Connect with Kim:
🌐 LinkedIn: https://www.linkedin.com/in/kim-chappell-3599415/